Imagine that you are a kid with the power to save lives — simply by running to a friend’s house, skateboarding to school or climbing a tree in your front yard. You’d do it, right?
That, in a nutshell, is what UNICEF Kid Power is all about. The program invites kids to activate their inner heroes and get active to help UNICEF end global malnutrition. .
They can do this a couple of different ways. They can strap on a UNICEF Kid Power Band, the world’s first wearable-for-good®. Or they can load the free Kid Power App onto any smartphone or compatible personal activity tracker and start moving.
As kids run, jump and play, their movements count as a currency that unlocks packets of Ready-to-Use Therapeutic Food (RUTF) that UNICEF delivers to severely malnourished kids in need. The more Kid Power kids move, the more points they earn, the more lifesaving food packets they unlock.
For the entire month of May, UNICEF is inviting kids and adults alike to join the collective movement, share their stories on social media, and help UNICEF save even more lives (don’t forget to #ForceForChange). Momentum continues to build, thanks to continued enthusiasm by celebrity champions and mission leaders like Ashley Eckstein and events in Atlanta, Los Angeles and Chicago. (Click here to register)
Thanks to the commitment of Star Wars: Force for Change and the efforts of hundreds of thousands of Kid Power participants and school teams from across the U.S. and beyond, more than 6.4 million packets of RUTF have been distributed to 40,000 children in need.
Star Wars: Force for Change is a presenting sponsor of UNICEF Kid Power. Download the Kid Power App today and go on two FREE Star Wars: Force for Change Missions featuring Ashley Eckstein from Star Wars Rebels.
Star Wars: Force for Change has three co-branded Kid Power Bands in green, black and a gray limited edition 40th anniversary band available at unicefkidpower.org/store and Target stores.